About Online MBA Digital Marketing & Ecommerce Management

Online MBA in Digital Marketing and E-commerce Management is a master’s degree course of 2 years. This program focuses on teaching the skills of promoting a product or service digitally. Digital Marketing is a department growing by leaps and bounds due to the indulgence of new brands in the market, predominantly through virtual and digital means. The Dual MBA in Digital Marketing and E-commerce is a new program that was made to meet the needs of businesses as they change.

No. of Universities: 3

Duration: 2 - 4 Years

Eligibility: Graduation or Equivalent

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Key Highlights of Online MBA in Digital Marketing and E-commerce

  • This online degree course has gained new relevance with the revolutions in the virtual and digital world as this course is accredited by the UGC-DEB to be offered in the online and ODL learning modes.
  • This online MBA in Digital Marketing and E-commerce combines basic business management skills with an in-depth understanding of digital marketing and e-commerce. It gives grads complete skills to succeed in the digital business world.
  • Because it is online, the program is flexible enough to fit the busy schedules of people already working. 
  • Real-world projects are a big part of the program, ensuring students get hands-on experience making good digital marketing plans and improving e-commerce.
  • The programme is specially designed with inputs from industry experts to groom students for the competitive and fast-growing digital marketing and e-commerce sector. 
  • The curriculum has been prepared with professional requirements and is hence industry-relevant. 
  • The course consists of 2 years divided into 4 semesters, in which the fourth semester usually includes a major project or dissertation.
  • The fees for this course range between INR 80,000 to INR 3,00,000 for the full academic program. 

Online MBA in Digital Marketing and E-commerce Syllabus

Different universities may have different syllabus, but the Online MBA in Digital Marketing and E-commerce usually covers a lot of different subjects to give students a wide range of skills. As an example, here is a summary of the course outline:

Semester I Semester II Semester III Semester IV
Principles of Economics & Markets Entrepreneurship Business Environment & Strategy Web & Social Media Analytics
Managerial Effectiveness & Ethics Marketing Management & Research Operations Management Digital Product Management
Accounting & Finance Digital Marketing and E-Commerce Fundamentals Growth Marketing Marketing Analytics
Organisational Behaviour & HR Management Inbound Marketing: Content and Search Marketing Brand Management for E-Commerce Integrated Marketing Strategy
Quantitative Techniques & Analytics Outbound Marketing: Digital Ads and Social Media Marketing Elective Cross-functional elective
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