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About Online MBA Digital Marketing & Ecommerce Management
Online MBA in Digital Marketing and E-commerce Management is a master’s degree course of 2 years. This program focuses on teaching the skills of promoting a product or service digitally. Digital Marketing is a department growing by leaps and bounds due to the indulgence of new brands in the market, predominantly through virtual and digital means. The Dual MBA in Digital Marketing and E-commerce is a new program that was made to meet the needs of businesses as they change.
No. of Universities: 3
Duration: 2 - 4 Years
Eligibility: Graduation or Equivalent
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Key Highlights of Online MBA in Digital Marketing and E-commerce
- This online degree course has gained new relevance with the revolutions in the virtual and digital world as this course is accredited by the UGC-DEB to be offered in the online and ODL learning modes.
- This online MBA in Digital Marketing and E-commerce combines basic business management skills with an in-depth understanding of digital marketing and e-commerce. It gives grads complete skills to succeed in the digital business world.
- Because it is online, the program is flexible enough to fit the busy schedules of people already working.
- Real-world projects are a big part of the program, ensuring students get hands-on experience making good digital marketing plans and improving e-commerce.
- The programme is specially designed with inputs from industry experts to groom students for the competitive and fast-growing digital marketing and e-commerce sector.
- The curriculum has been prepared with professional requirements and is hence industry-relevant.
- The course consists of 2 years divided into 4 semesters, in which the fourth semester usually includes a major project or dissertation.
- The fees for this course range between INR 80,000 to INR 3,00,000 for the full academic program.
Online MBA in Digital Marketing and E-commerce Syllabus
Different universities may have different syllabus, but the Online MBA in Digital Marketing and E-commerce usually covers a lot of different subjects to give students a wide range of skills. As an example, here is a summary of the course outline:
Semester I | Semester II | Semester III | Semester IV |
---|---|---|---|
Principles of Economics & Markets | Entrepreneurship | Business Environment & Strategy | Web & Social Media Analytics |
Managerial Effectiveness & Ethics | Marketing Management & Research | Operations Management | Digital Product Management |
Accounting & Finance | Digital Marketing and E-Commerce Fundamentals | Growth Marketing | Marketing Analytics |
Organisational Behaviour & HR Management | Inbound Marketing: Content and Search Marketing | Brand Management for E-Commerce | Integrated Marketing Strategy |
Quantitative Techniques & Analytics | Outbound Marketing: Digital Ads and Social Media Marketing | Elective | Cross-functional elective |
---- | Project |